Google data shows that at the end of 2022, there were over 8,000 Romanian channels with over 10,000 subscribers, a 15% increase from the previous year, and 1,600 channels with over 100,000 subscribers (+15% from 2021).
In addition to quantitative growth, the diversity of Romanian-language content has grown exponentially, now covering areas of interest for Romanian audiences. The content creator ecosystem has grown significantly since the launch of YouTube Romania. Eight out of 10 Romanians find unique content on YouTube that they cannot find elsewhere, according to the same study. 91% of Romanians who use YouTube say they have learned something new by watching videos on the platform.
A decade after the launch of YouTube Romania, the company announced that over 12 million Romanian adults watch videos on YouTube, according to Google data.Ī study commissioned by Google and conducted by Ipsos shows that the vast majority of Romanians (98%) find quality content on YouTube, defined as that which is relevant to them personally and helps them learn something new. In the spring of 2013, Google launched the Romanian version of YouTube, adapting its content to local users and allowing content creators to be more easily discovered. Over 12 million Romanian adults watch videos on YouTube and over 150 channels based in Romania have over one million subscribers, according to an Ipsos study commissioned by Google.
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